METROPOLiTAN GROUP > Led by Eric Friedenwald-Fishman, Metropolitan Group is a US leader on creating and delivering strategies that earn customer trust and lead to social change. The Group created the public will building framework – a model for helping organisations create strategies that lead to individual and systemic behaviour change.
GOOD FOR BUSiNESS > Jim Armstrong's Good for Business is a US leader on helping organisations define their true purpose. Jim has helped nearly 100 organisations from a range of sectors unearth and capture the reason why they exist then translate purpose into concepts and communication tools. He has a track record as a partner and creative director with leading integrated marketing agencies working with blue chip clients.
CORPORATE CULTURE > John Drummond's Corporate Culture is a UK leader on creative social marketing. It pioneered customer-led CSR and methods of earning customer trust. Corporate Culture is the founder of the Social Marketing Network, a network for change, and the Social Marketing Academy, an innovative training course for practitioners.